SPEAKER_00: 0:00

50 Cent has actually been a massive influence on your career. How does a boy who's proper done cluster get influence and and have notoriety to get in front of 50 Cent? How did that even happen?

SPEAKER_01: 0:11

I just feel like 50 Cents tagged you in something as I had a company. Like you know on Instagram as I had a couple of things, and then I clicked on it, and that was that was it. It changed everything. And when you say change everything, change. Oh, it's gonna stop. It has to stop eventually and got to like 40k, 50k, 60k.

SPEAKER_00: 0:34

It just went and went and went. For a new artist, a kid that's in Doncaster that can play drums, what advice would you give him? There's no such thing as perfection.

SPEAKER_01: 0:43

I feel like if we keep chasing perfection, no one's ever got it. I don't think anyone's got ever got perfection perfect. You've done really well. What's next?

SPEAKER_00: 0:51

I can't call it. How do we know? Welcome to the latest episode of the Automated Analytics podcast, AI for Good. Today I met with Adam Taylor, otherwise known as ADMT. What an amazing guest he was. This is an artist that started playing drums at 12, was discovered by 50 Cent, and has got some really, really interesting opinions on AI and the future of the music industry. I really do hope you like this episode. It's one of my favourites. And don't forget, if you do, like and subscribe. Welcome to the podcast, ADMT, also known as Adam Taylor. What a great surname that you have. Brilliant. We we clearly must have been good at clothes at some point in our lives. But Adam, you are a local boy done unbelievably well in the music industry, and I'm delighted to have you on our podcast. You know, we're focusing on the music and entertainments industry. But how did it start for you?

SPEAKER_01: 1:51

Um, first of all, thanks for having me. Um yeah, it started just, I guess, from originally I was playing drums, um, and that was great. I loved that. That was what I wanted to do, to be fair. Sometimes still want to do it because it's just more chilled out, you're at the back, you know, no pressure. Just and but then um after a while, uh the band I was playing for, they were a lot older than me. They had families and stuff, and they were just like, Oh, we're not gonna do this anymore. So I was like, shit, what am I gonna do? And then a couple of mates had heard me sing like messing about, really, and they're like, Oh, you've got to be a singer. And then uh kind of from there, I was like, Well, I didn't really want to be at the time, but I still love music, so I was like, I and I guess just one one one little bit at a time I started to then do the odd open mic night when I when I, you know, did just just slowly build it, I guess, and just get after this thing that I wanted to check if I wanted to do first, and then when I knew that you know I love music, and what else what else am I gonna gonna try and try and find to do with my life that gives me I guess the purpose that music does, then that was it, you know. Um but yeah, started out just just literally at open mics. Uh a good friend of mine, I rang him one day, he was a guitarist, I don't play guitar very well, still don't play guitar very well. I was like, I'm gonna be a singer, and it was like, all right, I was like, I need a guitarist. He's like, I'm in. I was like, cool. So we just got together and we wrote like, to be fair, we wrote the like some of my songs are even out now, are the first songs that I ever wrote with him. Um, and then I was still working in a factory at the time, uh, but we got like it was like continental shifts, so you did X amount of days, then got so many days off. So my days off, I'd just try and do the music as much as I could, or if I could finish a shift and go to the studio that another friend had in Bradford, I would go there. Um, but yeah, just just I guess just baby steps and just just working towards something that I loved. I didn't know how to do it, like no one does. I still don't know what I'm doing, but like just just just that's kind of it, really.

SPEAKER_00: 3:34

That's how it started. But 57 has actually been a massive influence on your career. How does a boy, you know, from Sprockbrotoncaster get influence and and and have the notoriety to get in front of 50 Centre? How did that even happen?

SPEAKER_01: 3:48

I mean, I mean, it's like winning the lotto, isn't it? I still to this day, I'm I like I check, you know, I see him online and I see recent stuff he's done with his documentary and stuff. I'm like, oh, that's the guy that that changed my life. And really it was just a case of me and a good friend of mine, Lamore, who's one of my managers, he did a lot of video work at the time. I wasn't good at videography. I was just like, we got together and I was like, let's just start putting out videos, let's just start like hammering away at social media and just seeing if something happens. And before 50 Cent had had seen anything, I'd done it. We'd put like, you know, we've been doing it a year consistently and just getting 150 views, 200 views. And I was like, well, you know, I always remember saying, like, no one's seeing it, so we might as well carry on anyway. Do you know what I mean? And that was the I think that was the thing. It was the the persistence or maybe the resilience, more persistence, I think. And that was it. And eventually, you know, we did a little cover, just played around with some stuff, and and and yeah, 50s website saw it first. They have their own Instagram, and I always remember just being in bed, you know, like you do on a night time in your box of shorts. I was looking, uh, and I was like, Have you still got the box shorts? Yeah, they were 50 sorts. And um, I was like, I jumped like sat up, I was like, 50 Cents website shared this thing. I was like, amazing. So I rang, you know, rang Lamar, I was like, mate, look at this. And I sent him a screenshot and he's like, no way, sort of thing. I was like, God, it'd be mad if 50 shared it, wouldn't it? And he was like, Yeah, like we were both thinking that, yeah, that's never gonna happen. Do you know what I mean? And then the next day, same situation, different box of shorts, but like um I just saw like 50 Cents tagged you in something, and I was like, That can't be right, you know, on Instagram, and I was like, I can't be real, and then I clicked on it and I was like, Fuck. And that was that was it. That was it. Like it just it changed, it changed everything. It's you know, and when you say it changed everything, what changed for you? Um, well, first of all, like you know, I had uh probably 20,000, 30,000 followers on social media, which I was grateful for, obviously, but it just you know, I was I'm pretty sure I was still working as well, and I I'm sure I was on a night shift and I was just watching the followers just like go and go, and I was like, Oh, it's gonna stop, like it has to stop eventually, and it got to like 40k, 50k, 60k. It just went and went and went. Like it just it didn't stop until like I think like five and a half, hundred thousand was like where it sort of slowed a bit, and I was just like, what is going on? Like, how how is this even happening? And then obviously with the pressure of like, oh shit, what do I do now? You know, like look at all these people who now see what you do, like it makes you just rack your brain a bit and get a bit. I mean, I was a little bit anxious, I was like, what do we do with all of this? Yeah, the pressure that comes in. Yeah, what is going on, sort of thing, yeah. Um, and I still don't know what to do it.

SPEAKER_00: 6:21

And it was a it was a cover of one of his songs, if I if I'm if I'm not mistaken. What led you to to cover one of his songs? Because you've also done Whitney Houston as well, which you know that that's that's an interesting artist to cover.

SPEAKER_01: 6:33

Yeah, like and I always said I would never do a Whitney because of Whitney's Whitney, and like nobody could sing like you know, like her, like she did. Um yeah, and that was again both both of them were kind of random ones. Like, was in um the studio one day, and uh I love rap music anyway, so one of the boys was like, Oh, we should do a rap song. I was like, Yeah, I remember trying the 50 cents song or trying to find a 50 cent song. I was like, how do I make a rap song into a into a singus song? It just doesn't feel like right. And we played around, I was like, nah, leave that one. Went on to something else, and then a couple of weeks later we came back to it, and I just literally just played some chords on a piano and I just sang it, and one of the lads looked at me and it was like, and I was like, All right, let's just put it out and see what happens. If it doesn't, if it doesn't do anything, we'd do another one, we'd just keep going. It is what it is, and it did. And the same with the Whitney thing as well. That was a good friend of mine who's a producer in Doncaster called Jamie Shield, Mannequin is his producer name. He was sat on the couch and I did the same things, played some chords, and I just sang, you know, the first lines of the Whitney song, and he just looked and he's like, Have you done that one? I was like, No, he's like, You should do that. And I was like, Oh, I don't know. And then same thing, that was that was just seemed to just do its thing and just just go. I was like, Thank you.

SPEAKER_00: 7:38

But but in all of your career, you've worked damn hard, you know. I think one of the things that people don't realise is they see your success, but when you look at the effort, you know, you were you were creating videos for a year without traction. You know, you you you're putting in the hours. You know, I don't think sometimes that people understand how much effort you have to put in. Because you really do have to as an artist, because there's a lot of people out there trying to do what you do.

SPEAKER_01: 8:03

Yeah, I think I think I think it's it's it's this relates to like artists, it relates to business people. I think it's the success game is is is unwavering, you know, unwavering determination. In I'm not the most confident guy, but for some reason I was like, well, if I want it, I've got to just keep going and putting and putting stuff out there. Because if no one sees what you do, or you know, then then you're never gonna do anything. Do you know what I mean? It's always that thing of like I kept seeing this meme or whatever it is on on social media where it's this guy like mining for diamonds, and one guy is stops mining and you can see the diamond and he misses it, doesn't he leaves, and the other guy like keeps going and finds, and I was like, that's the thing, you've just got you just don't know what you don't know what will change your life. And the last thing I ever thought that changed my life is 50 cent. So thanks, 50.

SPEAKER_00: 8:48

Absolutely, I'm sure PDD's not thanking him for the uh for the documentary that's just like. Yeah, absolutely, absolutely. Now, go just think about what influenced you early on. So obviously, you picked up the drumsticks, you started playing drums. Was that you know a school thing? Was that a teacher thing? Who who was that initial kind of you know influence to get you into music? Or did you just literally pick up the drumsticks and start bashing one day?

SPEAKER_01: 9:11

No, there's a mate of mine at school that was playing drums, and I was like, it was a good friend, and I was like, Oh, I fan I fancy a bit of that, you know. And I remember saying to mum was like, I want to play drums, and I said, you know, she's like, fucking hell. What why couldn't you pick some up quiet sort of thing? But luckily, you know, both my parents were together at the time and they they backed me and they they I said, Well, start doing lessons and see how you feel and stuff, and then it was just something that I just loved and I kept doing, and then we got a drum kit, and you know, that was it. The neighbours are fuming.

SPEAKER_00: 9:38

What a shame, but good for you. So moving on to the music industry uh for for a second. You know, back in the day, you'd go on top of the pups, you produce a record, it'd be cut in vinyl in the 80s, I remember that. Um, and you go on top of the pops, you do a bit of promotion, you hopefully you your song will get in the charts, you get a royalty check, you go on tour, you get another royalty check. Liam Gallagher said, I think it was uh three, four months ago, you know, nowadays bands, you know, of his size wouldn't exist because there's very, you know, it's difficult to make money out of the music industry. Is that true? Is that how you see things? Yeah, is the truth.

SPEAKER_01: 10:16

Yeah, it's it's hard. It's not uh it's not something you should get into for the money, I don't think. Like you can't, I think this is why people, the people who stay in it are people who just love love it. Like they just love creating and they love, you know, if the same thing as with business people, again, if it's an innovator, you want to keep innovating because that's in us to keep doing. But you can't just get in it and think oh, I'm gonna be a millionaire, because it's just not it's just not the way, you know. Touch wood one day, hopefully. But like you can't do it for that. I think like if it was streaming services changed everything, yeah, i I think is the truth. And I'll never badma them, you know. Spotify have been great to me. All the streaming service services have been really good to me as an artist, you know, espe especially recently since I've you know started to hopefully do a bit better. But um yeah, I think I think they pay 0.03 of a penny per play. Is it is Spotify? So you know doesn't and then obviously depends your rights on your music. If you've got a record label, they take a percentage. If you if if me and you write a song, you'll take half of the of the writing credits. So so when the checks come in, the the the you know they dilute a lot. And that's not me saying that these people don't deserve that, they absolutely do. Um but it's just how it is, it's just it's just the way things are, uh, especially at the minute. I do I do see it changing personally. I feel like every everything has its day unless it innovates and changes.

SPEAKER_00: 11:32

Um who knows? Let's see. Because that's the interesting thing. When I look at the internet, which you know, the the internet started, what was it, 97 and had a real impact you know, with streaming services. That's why I believe the internet has changed the music industry, hopefully for the better, because I think it's given a wider platform for a lot more artists. Obviously, um, this podcast is about AI for good and talking about AI now, the AI industry or AI solutions are starting to enter the music industry. Are you worried?

SPEAKER_01: 12:03

Um it's a hard one. I don't personally I can see people's apprehensions about it. Like, I understand that you know, I don't know enough about AI to turn around and say I know anything for definite. If I don't know enough about anything to say to say that, but uh in the same sense, I just feel like I don't think we've got a choice. It is here, clearly, just like crypto, just like you know, just like the internet when that came about, which was going to be a fad, crypto was gonna be a fad, you know, like it's in my opinion, looking at just the patterns of people and how we move as a species, it's staying. Now, how it interacts with the industry, I don't know. I feel like I feel like it's it's there's a lot of worry at the minute because I can go on an app now and I can write a song, and with all respect to to most of the population who listen to music who don't necessarily do music, you can't tell the difference. And it does it in seconds. Seconds, you can write. I can I can voice note a mumble an idea into an app that's uh that's uh uh and it will literally write the song for you. It'll write the lyrics for you if you want it to write those for you. I don't like to do that personally, but because I feel like it takes away from my me being authentic to myself, but in the same sense, I get it, I get why people do it. Like, you know, I've definitely had a play around on this app, and I'm like, this is insane. Like it's just it's crazy. How fast it does it as well. And also for me, it's it's an emotion thing, music's an emotion thing, it's about connection. And me as a listener, knowing that this is a robot or or a program that's making it, I still feel like, oh, that's really nice. That that melody's really nice, or these words are I'm like, ha, it's just insane. But it's here, you know, is the truth. Thank God we've got live shows.

SPEAKER_00: 13:34

But do you do and it's interesting because um you know when Elton John has a go at the Labour government about AI copyright, you you've got to sit up and take notice. And and uh my concern is is without regulation, you you you've got an issue over copyright. But it's interesting you should talk about authenticity because AI is always looking back, it's never going to look forward, it can only base its data on what it's heard or seen before. Whereas you as a human being, yes, you as a human being, yeah, your intellect can compute stuff and it is that authenticity. But it's interesting that you use, you know, you the are you using AI tools in your current songwriting or production or is it you just a bit of a playabout?

SPEAKER_01: 14:17

Uh it's more a playabout with the with the certain app that I'm talking about, but most most of the software's now incorporate some sort of AI into whatever they do, whether it's something you just recording into a mic and you're saying, Oh, I want it to sound, you know, a little bit of reverb, which is the echo and stuff, and it'll add it like instead of you having to go and drag it in, like the old days you'd get a tape and you'd put it on in the studio and stuff, and now obviously everything changed with computers and all that. And then this is like the next level of that. So it just it's there to make life easier. It depends how easy people want to let it be. I know, I know I'd say I don't know as fact, but like the rumours I'm hearing is that there's a lot of AI music on Spotify now. There are people, you know, sort of arguing about whether it should be there or it shouldn't be there. Do I believe it should be there? It's a hard one. I don't, I don't I don't think it's fair that we take away from humans who need to who need to live and and and also have worked their whole lives to do this thing. I just I don't think that's fair. Um it's a hard one, you know.

SPEAKER_00: 15:13

It's a because that that's where I see is do you still see AI generated music as art or should it be its own category?

SPEAKER_01: 15:22

Er this is the thing. It's uh in my opinion, it still is art. You know, you can go on you can go on something and say, generate me an image, and if that image is beautiful and you find beauty in it, then it's real, therefore you have had an emotion connected to that, and it's it is art. It's where the art comes from, you know. I think human connection is the most important thing, regardless of anything hands down on the planet. That's it. For a species, that's all we have. Everything else is bullshit, you know. Some of it's great bullshit, but it is not, it's not necessarily as real as us having a conversation or us feeling something, you know, towards someone else, or when we hear a piece of music or see some art or whatever. So that's the thing that I I you know I I'm trying to guess hold on to and and and hope that we're always gonna want that and and need that. I think we do, but I also then think a hundred years, who who knows? Like, look how fast AI's you know advancing now.

SPEAKER_00: 16:11

Yeah.

SPEAKER_01: 16:12

So we and we don't know what it's gonna be, but we can I think we can take a while, I guess it's gonna be pretty advanced.

SPEAKER_00: 16:16

And and that's where you know, where do you see the music industry in the next five years with AI coming in? Do you think you're even gonna get acts that are pure AI? So so E here now. Even like the videos and the promotion behind them is pure AI.

SPEAKER_01: 16:31

Yeah, yeah. Some of the acts are here now, and I forget the names of them, but I know there are definitely streaming artists out there, and I say artists, AI, AI created, yeah, acts, image, sound, everything, you know. Um I don't know, it's a hard one. I did I never want to be the guy that says, like, oh no way, this is terrible. I also, you know, you're gonna have your apprehensions about it. You know, I worry about people who I know who write music for adverts and for for, you know, and that's how they make their money. Uh, you know, I worry about producers, I worry about songwriters, I worry about people, friends of mine in the industry who who potentially like could could, you know, hopefully not, and hopefully things do change in a way that enables people to still be people and earn a living, and you know, and that's why I think that when you talk about music as being part of culture, you know, you're a very snappy dresser, even though I've said to you when you came in, I need to wear back of your clothes.

SPEAKER_00: 17:22

I clearly not clearly not with lace. But you're not gonna get that following of fashion. You know, I used to tune into Top of the Pops when I was a kid because I wanted to see, you know, what Saint LeBon was wearing or or or what other artists were wearing. With the AR producer, you're not you're not gonna get that, you're not necessarily gonna get that connection with that artist. And a lot of it is yes, it's down to their music, but also down to their personality. I I can't see AI having that same personality. Or do you think it could?

SPEAKER_01: 17:51

I again I think it all comes down to how fast it's moving. I think it doesn't have a personality now. But I have arguments with Chat GPT, even now, you know, where I'm like, Is that your boxers? Yeah, no, no, no, not about the boxers, not this time. Um, but like just in general, I I can't I can't see it not being able to replicate human emotion uh at a point because it half replicates it now. You know, I had to say to Chat GPT the other day, I was like, stop speaking to me like like what friends like speak to me like a because it was weirding me out. It was like, yes, mate, I was like, one minute, this is mad because you're not a person, so like it just made me feel a bit a bit odd. So if you could do that now, like you're gonna be I don't know, it's I just think of how things advance. I know I was trying to zoom out a little bit and think like we were reading newspapers, only newspapers, what was that? I don't even know how long ago, but like and now look. So like and then and then and then it's just gonna I think it's just gonna be insane. I think they have to put legislation in place personally, and I think they will to to protect people, you know, artists and and humans. And I think you know, with all respect to AI, in case it ever becomes sentient and wants to kill me, we have to protect uh humans first. Yeah, so I don't know. Again, it's an odd one.

SPEAKER_00: 19:05

So do do you think it's gonna be harder for a new act to break through with AI or easier?

SPEAKER_01: 19:13

Um I think two things can be true at once. I think some tax for some some some acts that might use AI probably break through easier, and I think there are some that are using it. I know, I know there's a lot of people using certain softwares that are AI, the the one I'm speaking about, which is AI generated, in their writing sessions when they're in London and stuff. I know it comes up. Like I've I've worked with producers that have brought it up for an inspiration for like, okay, we've got this guitar, for example, but I don't want it to sound like this, I want it to sound like something else. So you explain that you know it can explain, make this just sound a little bit different, add some texture, and it will just generate, you know. That's still us coming up with the idea, but the I the I AI has made it easier.

SPEAKER_00: 19:49

And that's where where I think that's a good use case of AI is that you're using it to explore and think of things in a different way that you haven't thought of. Yeah, I think I think I think it's a great thing. Where do you start? Stand on um cloning artists' voices because this is where I think you you're into a copyright um and and and you know if someone's trying to clone me I'd I'd be very very nervous about that uh with all my floors being closed as well. But but cloning artists for me that is that's over the line. But but how do you feel about that?

SPEAKER_01: 20:21

I I think I think I think no one should do that. I feel like if it was me and someone was doing it with my music, um as long as you're not trying to trying to you know make revenue from that, if you're in your bedroom doing it. I don't I don't see such a terrible thing about it, like cool if you like my voice and want something that sounds like that's fine. But if you start putting it out and putting it on Spotify, I think then it becomes it's plagiarism, you know, in in lots of ways. And I and I I don't think you should do that. No, I think that's pretty rough.

SPEAKER_00: 20:47

And and that's where you you know that's where we need regulation really to help steer and and stop that, because you're right, because that's your livelihood. Yeah. At the end of the day, it's the same as someone you know stealing our software and and and trying to re-engineer it or try and claim it's their own. Yeah. It's taking your voice, which is your you know, your code, yeah, you know, your your uh personality, and and as you say, earning money off. That's where it's got to stop. How can the how could the government help you then in terms of do you see it's hard and fast regulation, you know, some regulation with teeth? Where do you see that going?

SPEAKER_01: 21:17

Um again, this is no disrespect to government, but I feel like they'd first need to understand the industries that they're trying to protect and the people that they're trying to protect in these industries, such as musicians and artists and and and and creatives, just the same as they need to understand AI and they need to understand crypto for all these other reasons. Like, I think it's down to them to to first of all have conversations with people who do this for a living, who get it, who know what know exactly what it is. Um and also uh the need to not to be, and this is a hard thing because partly it's human nature, but the needs we need to take the greed out of it. So any big companies want to go, oh, we're just gonna do this, we're gonna make an AI song and we're gonna put it and get billions of streams, which is gonna pay us loads of money, and just think about it like a cash generation thing, that's not fair on the the real people who wanna wanna do this because they love it and it's their passion and it's everything to them. I think always for me that the number one thing we have to look after is is people and is people who need, you know. I'm not saying that we shouldn't advance and we shouldn't grow as a species because we have to. That's the that's the that's just us. But also, yeah, we just uh they need to understand. They need to not do what m perhaps they might have done in the past, whereas go, oh we're gonna do this and we do that, but they don't understand, and then they're screwing certain people over, or just you know, certain groups of people over. It's that they have to do the research and they have to understand the people who are doing it, I think.

SPEAKER_00: 22:34

And I I think that's it's an interesting point you make about the government listening to you as an artist, because you know, I I'm sure um there's a lot of artists out there, but are they really clued into you and and your ideas? Because clearly you're a very educated uh young man. You've got some very clear clear opinions, which I think is great as a music artist. And and I think the government should engage more you know with yourselves. Because you you're you know, you've come from the grassroots. Do you know what I mean? You really have worked at this, Adam, which which you know, as a as a resident of Doncaster, I'm really proud of you. You know, your song North, love that song. Thank you, man. Love that song. When we open Gateway One, I want you to sing that because to me that's what Gateway One and us being in Doncaster is all about is welcoming to the to the north. But um, moving away from regulation, you've mentioned crypto a few times. Where do you think, or what do you think crypto's got right, or what do you think it's got wrong? What can we learn from crypto? Because I'm I'm with you. I think crypto's here. I think governments are taking it more seriously. Certainly Donald Trump in America, you know, um US federal government is is talking about buying and using crypto. What's your experience of crypto? Do you think it's a good thing, a bad thing? What can we learn from it?

SPEAKER_01: 23:46

Again, I don't it's a hard, it's a hard one for me to speak about something that I am I'm interested in crypto, but I'm definitely not a professional. I've dabbled a little bit, you know, I've always been interested in it. I used to sit on nights and just watch stuff, but I've never really understood charts or anything. Everything I've gone is like, oh, I've I'm I'm more a terrible gambler, so I'm like, oh, just take a 10 hour 50 cred or whatever and see what happens, sort of thing. Um I think I think crypto came about because uh I think as a as a from what I've from what I've heard, and again we don't know the full story of where it actually originated from. It's from a guy that's disappeared apparently and all this stuff, you know, but that's where Bitcoin came from. I think it's I think it's I think real people want freedom, if I'm if I'm honest, and I feel like I feel like as a whole, especially you know, being a working class guy, even in in crypto and stuff, that that's where it came from. It's not the case anymore. Now it's become a massive asset, now it's become something that the government now hold, and they're starting, you know, their own funds for it and stuff. And I feel my fear is it just gets manipulated like everything else, and real working people are gonna get screwed over. That's actually my worry for it now. Over when it was first coming out, it was this new exciting thing, and it felt like people had control. And I feel like that's is that's where gov the government I'm gonna speak for the UK only because I'm only from here, loses connection with with people, which is why I said about the music industry thing, like it's about real people, the same as anything, the same as healthcare, the same as crypto, the same as it's that that's what it's about. It's about communicating and not having such a big gap between even the communication with these people who are who are real and just want a good life for the families, you know. Sorry to go on a tangent, not so much about crypto, but that's it kind of ties into that for me. Like, I think it's here to stay, and I think it's I think it's wicked. Um, and I think the innovators, again, are just like the musicians who create things, are just like you know, yourself who creates uh softwares and your own businesses. Um, but I think it's important to just communicate across all areas of life when it comes to this.

SPEAKER_00: 25:38

But I like the way you break it down, it's about people, it's about human beings. And I think sometimes, you know, even behind every internet click, there's a human being, hopefully. Hopefully it's not a bot. But but there's you do you know what I mean? There's a human being, and the fact you're boiling it back down to that, I think that's why your music is very much from the heart. You know, I I'm not a creative person. I you know, I see a work of art and think, where do you start? Is it is it you know, the sky, the the where is it? So when you're writing a tune, where do you start? Where's the creative process start?

SPEAKER_01: 26:08

Just with an idea, just the same, I guess, as as as as anything. Like just uh it can be a feeling. Usually for me, like I don't I struggle to write songs. I don't write songs about beautiful girls and fast cars because I don't, you know, I don't have a many in my life. But I like it'll change you off this podcast. Um but like I write songs, I guess, about mental health because I struggled with it. I write songs about my parents, you know, my dad leaving because that's just what happened. I feel like, and if it happened to me, I know it's happened to other people, and I guess that's where I find my connection in things. I think I started writing songs for me, and then when I saw people really resonate with it, I was like, oh shit, it's not about you, it's about everyone else. And then there's this responsibility to write for everyone. But yeah, it's just it comes from an idea. It can be a chord, it can be, it can be a thought. I have a list of stuff on my phone. If I'm sat on a train and something pops into my head, I'm like, yeah, I'll write that down. It could be a voice note. Sometimes when you're dropping off to sleep, you'll think you've got this mad idea and you're voice noting to your phone, and then you wake up in the morning and you sound like shit, and you're like, no, that's not it. I think it's just it's just it's just ideas, it's just it's consciousness, is where everything comes from, innit? It's the same thing for all of us, whether it's you with what you do, I do what I do, or the guys behind you know the production here and stuff.

SPEAKER_00: 27:15

That's that's it. But it's it's interesting how you talk about responsibility. And earlier in the podcast, you mentioned about you know when 50 Cent sort of follow you and you've got the notoriety and the followers that you got. God, I've got to live up to that expectation. That's a pretty big expectation, but you seem to wear it really, really well. I mean, yeah.

SPEAKER_01: 27:34

What's your advice for that? Just blag it. I think I think at first I've definitely not worn it as well as I do now, but I think growth is everything. So, like, God, yeah, you get you know, you've got like people see you on a podcast or or doing your songs or a gig or whatever, and they're like, Oh, this guy's got it together and they haven't. Like, no one has. Nobody's got it all together. No one's no one has one thought and is solid constantly. We all have these moments where we're like, what is going on? What am I doing?

SPEAKER_00: 27:58

Anxious thoughts, you know, like yeah, I don't I don't think it's we call it imposter syndrome, yeah. You know, and I stuff from that a little bit, you know. I think you know I I lead a global AI business. Am I the right person to do that? Um, you know, it sounds like you know, you you have the same thing. And and it's you know, I have a logo behind me, I have automated analytics behind me, it's you. It's it's very raw, you know, as an artist because it's you, you know, it's it's you've not really got a shield to hide behind.

SPEAKER_01: 28:23

But I think that's where the power comes. I think like if you if you hide behind something, it's never gonna be real. And then if it's not real, then I'm like, well, how can it connect? You know, I feel like you've got to, you've got like I feel I find some some, I guess, empowerment in just being honest. You know, if I've had a shit day, I've had a shit day. I'm still a person, I'm still a human. Like, if it if I've written a song and it's not done as well as I want it to, it is what it is. Like you can't, it's all part of like the the the you know the our our book, isn't it? When there's lots of different chapters in it, there's lots of different different different pages and everything changes constantly. And I think it's just a case of just keep going and keep creating.

SPEAKER_00: 28:58

So you use chat GPT, so music aside, where else does AI feature in your life?

SPEAKER_01: 29:04

Pretty much chat GPT. Yeah, sometimes use it for visual stuff, like if I'm trying to get a concept for an artwork or something, or like you know, a merch design, I might throw some ideas in and just see what it comes up with, just to give me that sort of inspiration. Um, that's pretty much it. I'm quite, quite, you know, bare bare bones on it. I might ask it about like if I feel like I'm dying one day, I'll be like, I've got this this thing and this weird headache or whatever. Am I dying? And Chat GTBT is like, yeah, go to the hospital. And I'm like, oh no, I can't be bothered with that. We'll just we'll leave it a day or something. So the same as anyone uses it for. Chat GPT is Google now, it's it's it's past Google, it's quicker than it. If I say hey Siri, with all respect to Siri, and I don't know the gender, but they ain't got a clue. Like, they've not got a clue what like you ask it a simple thing and it's not got it. Whereas you put something into there and it gives you information, like I'm not saying it's all right, because where's it collecting its information from? How do we know, you know, in the same sense, but it gives you a rough idea at least.

SPEAKER_00: 29:56

But I think it is that filter you need to apply, is is is not all the results you get back are always always the best. So um, so uh for a new artist or you know, a kid that's in Doncaster that can play the drums, 12 years old maybe, what advice would you give him to get you know for getting into music industry, or not even give give him advice against the music music industry, what would you what would you tell him to do?

SPEAKER_01: 30:21

If mum and parent guardians are cool with it, get on the internet and show everybody what you do. And don't be don't be good at first. It doesn't matter, you know, because you're not supposed to be. You're not supposed to be the best when you first start doing stuff. There's no such thing as perfection. I feel like if we keep chasing perfection, no one's ever got it. I don't think anyone's got ever got perfection perfect. So like just show people what you do, and you will build people through that. Whether it's one person, you know, I have one one guy, bless him, who still still comes to my gig, he was the first person to ever like show me any love on SoundCloud I was using at the time. Like the first guy, and he still comes to shows now. And I'm like, that was probably seven years ago or whatever, so eight years. So I think again, it comes down to connection. You connect with people, show them what you do, and your music, if it's music or if it's art, it won't be for everyone, and it's not supposed to be. I feel like, but it it'll the people who like it will like it, yeah, which means it's for them. And other than that, like, don't worry about it. People are gonna give you shit on the internet, that's what they do. We was talking about this before we started, but like it's an easy place for people to go just blurt out their emotions, you know. Like, I get all sorts of stuff, and it's just that my rule on that is like unhappy people say unhappy things. I don't know anyone who's really happy who goes, Oh, you're a dickhead, do you know, like or whatever, like it just doesn't happen. Do you know what I mean? So I think it's just a case of just trying to, you've got to build up a bit of a thick skin because it's never nice for for us as a as a as a human, just for some to say, oh, this is this or this is that, or why have you done this?

SPEAKER_00: 31:43

or but it's just part of being human as well, I think. I mean, your song North, as I said, you uh I I listen to lyrics of that, you know, 15 degrees, it's a scorcher. That's uh that's I I'm originally from the south, and that literally is my take on north, is once it gets to a certain temperature, go blam me, it feels it feels really hot. How's it feel having you know people recite lyrics to you and and really get into music? Is that what makes you tick?

SPEAKER_01: 32:06

It's definitely part of what makes me tick. Yeah, I feel like understanding that people connect with it is a is a is a is a madness because you you you know, I think we all want we all want to be recognised, we all want to know that our voice is heard and that we matter, um, regardless of whatever you do for a living. I feel like a lot of the mental health crisis comes from people who feel like they don't matter or they you know that they're not heard or they're not respected. And I feel like that's a tribal thing that we have as a as humans as well. But yeah, it's that's it's it's the maddest thing. Sometimes I I go to post some content that I've not seen from a show and it's everybody singing back, and I'm just like, ah shit, like you forget I would have given anything to be in the position I'm in now. So yeah, just grateful, I think. Like it's yeah, it's a crazy, it's a crazy life.

SPEAKER_00: 32:47

So what's the what's the future for ADMT then? Because you you you know, super impressive. You've done really, really well. What's next for you?

SPEAKER_01: 32:55

I can't call it. How do we know? You know, I think just I've just got to keep doing what I love to do. That's it. Like, and hopefully more and more people will resonate. And I've still got the ambition things. Obviously, I want to do Wembley, obviously, just so it's my life bucket list stuff, you know, ego stuff, 100% still want it. Um, and hopefully, you know, that'd be nice next year if we could sort that out. But um, like just in general, just to keep keep growing as a person, as an artist, you know.

SPEAKER_00: 33:20

So, how do we get any MT to Wembley? Because that's a challenge I'd love to take on. How do I get you to Wembley?

SPEAKER_01: 33:24

Well, first of all, I just I think it's I don't know. Most people like it, it's telling what I'm saying. Like the music, yeah, yeah. Um how how how does someone get there? Support from people, fans. They're the again. This is the thing where that that almost doesn't make AI irrelevant, but the important thing is that you can go out into the world and see real people and sing with real people. It's not me singing at them, they're singing too. Well, it's a connection thing. Like if people connect and hopefully they'll keep connecting, then it can grow to whatever whatever it should be.

SPEAKER_00: 33:53

And is there a cycle of releases you have in your mind where you just release stuff as and when it happens?

SPEAKER_01: 33:58

Yeah, sometimes as and when it happens. I did a song recently with um Big Nasty, it was a song about my mum, and then um that just kind of popped into the schedule, and I was like, I feel like we should put this out, and everyone was like, cool. But usually it's good to have it planned because you have to upload it into streaming services early. It's like a month early, so you need you need it scheduled really, or two weeks early, I can't remember. Um, but you need it scheduled within reason. And also, I've got a lot of songs that I like that I know I want out, so I've just made a list throughout, you know, next year's gonna be busy with that, just as much music out as I can.

SPEAKER_00: 34:29

But success for you is is this is now your day job, right? This is you know, you you're no longer working in that factory, which I'm I'm sure gave you the grounding that you clearly have today. Some of it of working that factory, but yeah, you you you become a professional artist. You must have some pride in that.

SPEAKER_01: 34:46

I never think about it like that, you know. I never it's more like I think I'm so like, you know, I I say this a lot about I had ADHD before it was cool, it's just something I've always been like busy-minded, I've always been like, you know, before it was this thing that was, you know, I don't know. It's just something that you just learn to live with. And I guess I'm just constantly which is a bad thing as well, because I'm constantly looking for the next. I'm constantly going, that's great, like sick. And I am proud, you're right. I am. I'm very grateful. And I think gratefulness is something that I just try and do every, every day, is just be like, you know, this is you're very blessed, you know, like you're healthy, life is good. Um, that's just important for my own mindset, but also, yeah, yeah, dunno.

SPEAKER_00: 35:22

Well, I'm very proud of you. I think you've done an amazing job. You're a super cool artist. Thanks very much. And and thank you so much for coming on the podcast. It's been great to not only your journey, your opinions on AI. I will certainly be banging on the door of the government to listen to you. Um Lord Ranger, I expect the phone call soon, straight after this. Um, but um, you know, thank you so much for coming on today. It's been a pleasure. Really appreciate it. Thank you.